Part 3: Marketing Your Private Practice

growing your brand and your private practice requires marketing your potential clients and referral sources need to know where to find you many therapists think that by having a website or being listed in directories or with insurance panels will lead to a consistent flow of referrals unfortunately just setting up a profile on multiple directories or having a website doesn’t guarantee you’ll get to your goals anymore than renting a building, hanging out your sign and hoping someone shows up at your door you’ve got to let people know you’re in business! that’s why in addition to having a great website, hopscotch invests a great deal of time and money into business development efforts, including social media, seo, blog writing, developing referral relationships, and parent workshops so, how do potential clients find you? opportunities are all around you the next section, "marketing your child therapy practice" will give you lot's of ideas don't try to do them all at once start with one or two that feels the most doable for you and expand from there